How to Find Niche Markets by SemRush

Everyone now knows that the money is in small niche markets. It is not a rocket science to know this fact. But the hardest part is to find a niche market which is both profitable and not so competitive, yet. Hopefully, there are professional techniques for determination of profitable niche markets with the best SEO and keyword search analysis tool SemRush.

Now, I will show you are real example about one of my new websites -- LCD HDTV Deals -- which is located at lcdhdtvdeals.net and how I ended up buying this domain name after competition, keyword search volume, domain availability analysis.

I have started my search with key phrase "LCD HDTV Deals" on SemRush tool. It brings me the following screen. Since I am interested in US search numbers, I have taken this report special to this. SemRush can be used in other languages and local searches.

As you can see, this keyword phrase has 2100 average monthly searches in phrase group. You can later read about keyword search types in another hub. Anyway, an Adsense click on average brings $1.50 which is quite good. What else do I see? This is not seasonal and has always a good search trend. Remember that some keywords lose search trend by time as in specific keyword phrases such as a phone Nexus S. After a new better phone model will appear in the market, its searches will dramatically drop. LCD HDTV deals keyword will be useful for a long time because it is a general technology.

Finally, I check the competition field which is 3.97. It means that there are many advertisers competing for this keyword group, so a website or blog which ranks for the LCD HDTV Deals can make good money on Adsense ads. #1 ranked blog will likely get at least half of these searches, which means 1,000. If we optimize the blog for Adsense, we can see as high as 10% click through meaning that it would likely to get 100 clicks. So 100 clicks x $1.50 Adsense on average would finalize $150. Is it good enough? No.

For real profitability, this keyword group is better suited for Amazon products. I will return to this soon, now I will continue with another screen.

The next screen provides me information about related keywords. As you can see, there are 2950 keywords were determined related to LCD HDTV deals niche. How can I use this data?

First of all, I can further export the full report to Excel and simply filter to find keywords which are searched for more than 500 a month and having an Adsense click value bigger than $2.

Secondly, I now know which keywords to use in blog posts, get the backlinks and most importantly in what exact topics I should write. For example a blog post title "Which HD TV" would suit best and I would try to get backlinks for it. See that it pays $2.77 for a click and volume is around 150 phrase searches.

SemRush is very useful to determine related keywords as well. Plus, you can also see that some related keywords are actually can be used as main keywords. 

We know that 2100 phrase search is rather good but how many Exact searches get "LCD HDTV deals". So here is the screenshot from Google Keywords Tool. It shows both Exact and Phrase search results. Notice that around 800 exact searches are executed in US for it. 1600 phrase search result also confirms the SemRush result estimations.

This list is useful to determine how large the websites are competing for a certain keyword phrase. If there are no established Adwords competitors, we can try doing Adwords arbitrage to make profits. In our case, it is not an option because the competitors are big enough.

Second use of the Adwords Competition list is to find affiliate programs to promote on our future blog. We can make price comparison tables from these and put affiliate links inside. No matter, a visitor where makes the purchase we get our commission.

SemRush also gives the top 20 competitors position. Further we can analyze how big those sites are and how many of them can be passed with enough work. For example, the position #9 hdtvonlinedeals.com is apparently taking advantage of keywords in domain name. Also, let's notice that #20 is cheaplcdhdtvdeals.com has more keywords than our target lcdhdtvdeals! So, they can be passed. Actually, with enough work and SEO backlinks many of these websites can be surpassed in long time.

If we search in Google with intitle:"LCD HDTV deals", we will see all the indexed pages which use LCD HDTV deals as a phrase in the title of the posts. We see that there are only 4650 pages which are indexed with the same phrase we target. It is known that Google can favor domain names with exact phrase. lcdhdtvdeals.com or lcdhdtvdeals.net or even lcdhdtvdeals.org has chance in Google search competition. 

Finally, let's check the availability of our keyword phrase domain names on the popular GoDaddy domain registration service. As you can see from the screenshot, all com, net, org, info domains have gone! Hopefully, I have the .net domain and will begin competing with others with unique highly qualified keyword rich content, many backlinks which are mixed: both dofollow and nofollow and on site SEO optimization.

We had estimated that $150 would be what we get from Adsense monthly for 1000 visitors monthly. If we had used Amazon LCD hdtvs and promote them and assume that only 30 people would buy on $20 on average in commissions, this blog would easily make $600. Let's note that the website has likely to sell this number because the people come here for deals and when they find the suitable one, they buy. You can learn more about Amazon Making Money on my other hub.